Solid is a New Zealand company founded by Laura Nixon, who previously worked as a dental therapist. Through this experience she witnessed the amount of single use plastic in the industry, from toothpaste tubes to dental floss. Laura reflected on what kind of world she wanted to live in, and how she could make a difference. She'd always loved solving problems and inventing things, so that's when Laura decided to become a toothpaste formulator! And here Solid began. Solid is dedicated to reducing packaging waste by making sustainable toothpaste and bathroom products that don't leave behind any plastic.
A particular aspect of Solid I absolutely love is the jar refill programme. Here at Nil we are huge believers in saving waste, which is why we offer our refillery. Solid has the same thing happening - they offer refills on their tablets and powders. They currently have 6 instore toothpaste dispensers (the first in the world!) and 25 locations you can refill at. Adam McConnochie, Solid's cofounder, tells me that they have saved around 150,000 toothpaste tubes from landfill through this programme! Another New Zealand company making a big difference.
Solid also offers a jar return. If you drop off your toothpaste jar at your local refiller, Solid will take back these jars and sterilise them to reuse. They also accept delivery through courier.
Solid is a great NZ company that is dedicated to reducing waste and reusing packaging. To find out more about their products and environmental practice, head on over to https://solidoralcare.co.nz/. PS- we offer toothpaste tablet refills in our showroom! Bring your Solid jar in and save packaging :)
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