Why did we rebrand?
Rebranding typically happens for a variety of reasons, depending on the goals, challenges, or opportunities of an organisation or individual. As many of you know we rebranded in August this year and will be releasing all our new baby lines this month. We are no longer Munch but rather nil.
We have always had our nil brand which we launched on Amazon US back in 2018. But we have updated the look and feel.
"nil products" emphasises minimalism, sustainability, or a zero-waste ethos.
Our reasons for rebranding include:
- Changing Market Position: To shift how the brand is perceived by customers or enter a new market segment. Yes we wanted to simplify our offering and ensure our customers aligned with our eco conscious values. We are also developing a new market segment for 2025.
- Modernisation: Updating a brand to stay relevant and appealing to current audiences. Yes you will see how our look and feel is much more modern. Remember we were one of the first sustainable brands in New Zealand in the homewares sector back in 2014.
- Differentiation: Standing out in a crowded marketplace by adopting a distinct look, feel, or message. We were lost on the shelf in many stores and we believe our new look and feel is fresh and stands out. And our message is simple and clear. We also believe there is far too much greenwashing in our sector and big players are telling lies so we need to stand out and tell the truth.
"nil" as Zero Waste: Highlights our dedication to reducing environmental impact, such as offering plastic-free, sustainable, or biodegradable products
."nil" as Minimalism: Emphasize simplicity in design, packaging, or lifestyle, appealing to those seeking less clutter and more conscious consumption.
"Products": Reinforces that we offer thoughtfully curated items that make a positive impact.
And to be frank, I needed a change and my life had changed. Along with a business coach I had for a very short time who pushed me to finally merge the brands!
Please enjoy our new branded products and we would love you to support us over this gifting season. Check out all our lines over at www.nilproducts.com.
Merry Christmas.
Anna Mills xx