Our mission is to care for the planet and people by creating no harm.

To have a positive impact by providing affordable, ethical, eco everyday essential alternatives that allow everyday people to be part of climate change mitigation while also contributing to a social enterprise model that gives back to the environment.

Our vision is a world without waste.

Our goal is 100% sustainable kitchens and bathrooms for the world.

Thank you for wanting to learn more about the impacts that nil is making by joining this page. Ka nui te mihi me te maioha. Here is where you will find more info about our impact, where and how our products are made and all the other good stuff we do as a social enterprise. Since our establishment in 2014 we have naturally worked from a sustainable, social and ethical premise. Our company is a New Zealand woman led family and we are very proud to give purpose to many of our people through work we offer and the products we produce. Our vision is for 100% sustainable kitchens for the world.  We are an accredited social enterprise that means we are a business for good through our social impacts and giving initiatives that operates to make a profit. We are somewhere between a charity and a traditional business.

Our impact is directly linked to our products. They reduce waste by replacing single use and less sustainable alternatives. Our sustainability education is the other area of impact where we focus on inspiring change on the individual, business and governmental policy level.  We also give 1% a year to charities such as Sea Shepherd, Ghost Diving, Plant a tree to name a few. Along with giving free educational time to children at our local schools through our Sustainability School Initiative.

We are trail blazers in this area and with you we can make a difference. To date we have estimated that we have saved over 2 million pieces of plastic landing in our landfill. Below you can read more about our accreditations along with our social and sustainable impact report.

Small optimistic steps can save the world.

Anna B x



GOTS Fabric Certification

We have had this certification since 2015 and will only ever work with GOTS certified fabric.  We work with an Indian Fair Trade Organic Fabric company in India to produce our fabrics and they offer our off cuts to social initiatives in India. They are also Fair Trade certified.

Usedfully -Textile reuse programme

We are a member of the Usedfully textile reuse programme.  We have joined them to make a commitment to a circular economy for the textile and fashion industry.


Carbon emissions

We have measured our carbon footprint with  Ekos and received a Carbon Friendly Certification. Our estimated carbon footprint for the period 29/05/2020 to 29/05/2021 was 8.074 tonnes of CO2e which is very low.

Carbon off setting

We off set our minimal carbon were we can. For flights we always choose the carbon off setting option to name a few things.


Living wage

We are currently working through our accreditation for living wage which we believe we have been doing since our establishment.

Home work force

We have produced over 1 million sewn/handmade goods through our reinvention of the Home workforce model to provide many large retailers with our goods. 

Our workforce are mainly women who work from home.This allows people to work within their own hours and there is no accessibility issue.  A concept that was prevalent prior to the Industrial Revolution.  Over the last 100 years this type of work has almost become non existent.  We have over 20 women who each week receive a box from HQ to make our products in their homes. We then pick this work up and pack and ship all over the world.

Our international suppliers

Our international suppliers are required to commit to our 7 point sustainable and social justice commitments. You can read more about this in our Sustainability and Social Impact reports.

Ākina Impact Supplier

We are approved as an Ākina Impact Supplier in New Zealand. This is an impact certification for social procurement. Ākina have a procurement platform that connects organisations to businesses capable of delivering goods and services that are sustainable, ethical and also making a positive impact on society.


We are a member of this organisation and give back to our chosen charities in a quarterly manner.



We offer a sustainable training session each week at our Showroom to help children with some current sustainable ideas such as product stewardship.  We also work with schools for fundraising.

Send back silicone collection

Before people became aware of the plastic issues facing our planet, we were one of the first to advocate for Plastic Free goods and we are always finding new ways to produce, education and advocate in this area. We intiated in 2022 the first in the world, a Send Back Silicone collection project. We have estimated in New Zealand alone that we can save over 100 tones of silicone going into landfill through our project. See more about our Silicone Send Back initiative.

Product Stewardship

We ensure that all our products have a clear eco loop. We make products with minimal waste. We always look at who makes our products, how they are made, what they are made from and what footprint will they leave. Read more on our blog. We are working with the Sustainability Business Network on a number of educational pieces in this area.


We are in the process of working towards being a BCorp organisation.



Transparency is very important to our values and over four years ago we started reporting on our social and sustainable impact. We were one of the first companies in New Zealand to not only report but make public our KPI's and commitments we have made on both social and sustainable goals.

You can read here our bi yearly Sustainability and Social Impact report.


Munch eco claims